Tag: law

A clean and healthy product image is fundamental in any business. Nobody in his right mind pays top dollar on a product brand with questions about its reputation. And if a brand is as notoriously flawed as a 1976 Ford Pinto, you cant sustain market patronage for long. You might as well put out a new brand to reclaim your reputation, once you’ve done it right the second time. In fact, its easy to understand why the Pinto name didn’t last more than a few years while a name like a Corolla has survived decades.

Your brand reputation not only guarantees respect from your market, which eventually translates to revenues. More than this, when the going gets tough and low sales leads your company being bought out by a competitor, your brand reputation can net you a windfall. That became clear when HP bought the Palm brand of cell phones for $1.2 billion, or when Tata Motors bought Jaguar and Land Rover from Ford for $2.3 billion. But can you find a buyer for a company whose brands have little or no sales? Chances are, you wont find anyone.

Nowadays, just being on the net can give you as much money or even more compared to just being a traditional brick and mortar business. While it’s easy for a global audience to contact you, your reputation online could be under constant attack by all sorts of gossip, damaging rumors, and damaging reviews.

You could ignore these which can go away if these are just one or two isolated ramblings. But if the slander and libel consistently throws a bad light at your brandespecially if left unchecked and unmanaged–you risk getting a thoroughly damaged reputation that could cost the business its lifeline.

You could file lawsuits against these offending sites but legal recourse only attempts to compensate you for the damage if you win the case. And that’s the problem in a nutshell since businesses don’t really want to be compensated for any damage done to their brand reputation. Because such compensation will never reverse the damage done. You can win your case in court, but you lose the war in protecting you reputation.

This is the main reason why corporations who have lots of stake make sure that they invest in brand protection. They employ experts who know how to manage online reputation like the back of their hand. Some firms will attempt to do this on their own, however they soon discover themselves in foreign waters and hire professionals to handle it anyway. What do these people do? They make sure to keep all the unfavorable content out of sight.

That’s what it means to manage online reputation nipping the bud before it grows. SEO techniques can easily overwhelm offensive sites to bring them 5, 10 or more pages down a search engine result where nobody bothers to look, effectively dousing cold water into any defamation slander they contain, long before any damage can start eating away at your reputation.

What does online reputation management mean? It is really all about safeguarding you and your brand. The earliest time that you can detect and do something about the negative online content about your brand floating around the web, the better. Hire search engine optimization experts who are expert at manage online reputation repair services help you with reputation management.

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Search Engine Protection is also known as Search Engine Image Protection (SEIP). SEIP combines both the expertise of PR management and Search Engine Management (SEM). SEIP is designed to help protect the image, impression, and reputation of a company, organization, or product or service.

Until recently, most wouldn’t have given receiving a negative comment here and there a big deal. But it is. Think of how many users and visitors visit your site each day. Millions upon millions of users could be reading that bad comment and judging or second guessing becoming affiliated with or giving your company any business. And today, you can’t afford to lose business.

Some SEIP strategies include pushing negative feedback or comments up to ten pages down which prevents it from popping up in search results. Keep in mind though that it is not completely hidden. Believe it or not, there are some patient people out there who will read each and every review on a particular product. Although not completely fool proof, it certainly helps keep negative comments from appearing in the top search results.

Another strategy is to continuously post press releases or blog articles. This will keep all information on your product or service current and push the outdated, negative information, if any, out of the search results. Also, inserting META tags in blog articles will help increase SEO. META tags are a brief, one sentence description on the blog article. Search engines will pull the information from the META tag so it appears in search results.

However, there are those people out there who are extremely patient and will review and read through all previous comments and feedback before signing up for or purchasing a product or service with your company. Either way, it is a huge improvement to having any negative comments show up in the search results. Think of how many billions and billions of people search and surf the Web every day. That’s a lot of lost business if you aren’t careful.

Another way to handle negative or offensive comments and feedback is to launch counteractive campaigns that address the issues listed in the feedback. These campaigns may address the keywords associated with the bad press. For instance, if a user or visitor types in a particular keyword related to what drew the bad press, the comments may show up, but the counteractive comment you wrote will too. Readers will see both comments and hopefully draw their own open-ended conclusions. It will also show that you are proactive in handling bad press.

Another effective way to deal with negative or harmful feedback is to directly respond to these comments. This is called a counterattack. A well thought out and strategized counterattack will turn around the thought and put a positive spin on any negative feedback. It is also a good idea to do this in the case that any unwanted comments pop up in search engines, your counterattack will pop up as well. This way, readers are less likely to negatively judge your company. Especially if you took the time to address the concerns.

Somewhere along the line, negative feedback or comments will most likely be posted to your site. It is inevitable since you can’t please everyone. Also, there are even some out there that will deliberately post negative feedback just because they get a kick out of it. However, now you are armed with some effective tools and strategies to beat bad press and protect your company’s image.

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Defamation is nothing but an attempt to make insult of someone to make a negative image in front of others. This offensive behavior is adopted by most of the people against their rivals. This is usually done to show a negative image of someone in front of others while the person is not the way he is being presented in front of public .the negative effects of new social networks being offered at the internet also includes the increasing ratio of defamation which people are adopting to create negativity intentionally of sometimes un intentionally. Opportunities are there which facilitates the wrong dowers to work easily as they want. In general defamation affects the character of a particular person against whom the action is taken. Usually people defame others to affect someone’s status. When it comes to the act of attacking someone’s repute directly with the words of mouth it is known as slander. Using any other fixed medium to do the same against someone is known as libel.

Person who has been proved guilty for defaming other person can be forced to pay the liability for doing such a characterless act. Proving some one guilty of defamating others is a hectic job. Operators of a blogs are protected against any liability proved against the person guilty of defaming only if the operator did not intentionally participated in helping to insult. A case law suggests the same where the operator of some website was not put to any obligation for publishing defamatory words provided by some party, the operator was provided with the immunity under the communication decency act CDA.

However it is presumed that where an online service provider or the internet provider actively seeks information from other users that eventually leads to misleading act will not be provided any benefit in order to escape from the liability under CDA. In case of Crafano VS metrosplash.com the court ruled on the same footings in awarding damages. The man against whom a suit was filed in court was managing a website for match making, for that the owner of the site collected profiles from people. The web site metrosplash was sued by a plaintiff for providing false information about her. Court made metrosplash liable in making plaintiff defamed.

None other that the initiator of defamatory actions is responsible in making a false picture of others in as attempt to get unjust advantage or some times just to degrade others. Culprit is the one who does this initially. He becomes personally liable to the one against whom he gives a false misleading statement. Surely the burden of proof lies on him in proving himself innocent to avoid being liable for defamatory acts.

Usually people who are targeted against such acts by unknown or known persons become very active to take actions against them in the court of law but they find themselves in trouble mostly. By filing a suit against the guilty party will make it open to the whole community. Previously it would have been in knowledge of a few people. Defamation cases filed against culpable are usually not easy to win and if won, the damages awarded are nominal.

Another concern may be that no matter the allegations upon plaintiff were false it may not be easy to prove them wrong very easily. Most of the audience will conclude that the allegations were true when the suit will be ended without proving the defendant, a guilty party.

Jurisdictions also recognize ‘per se’ defamation in which assertions are presumed to cause damages to plaintiff. Mostly in defamation cases disputes are ruled in favor of the sufferer. The defendant when posted repeated messages on the newsgroup in order to damage professional goodwill $25000.00 were awarded by the court.

Actions must be brought about in case of defamatory cases with respect to internet postings of materials and information keeping in view that the defendant has actually posted the material to be published openly. If this can be done a stronger case can be put before the court against the defendant which would be with aid of cyber law practitioner of course.

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categories: reputation repair,defamation of character,libel slander,internet defamation,legal,law,marketing,advertising,seo

Just about any possession or asset that is lost can be replaced. It only takes money to get back what you lost. Not so with your reputation. Once it’s lost, you’re probably better off changing your identity. That’s often what happens with products and services that suffered some notoriety or lost their image in the eyes of the public and its markets.

For this reason, many companies spend a lot for brand protection – to shield and maintain the reputation of their brand name. If some products have issues in terms of safety, companies would even resort to recalling them. This is the usual scenario in car companies, drug companies as well as in some technological companies. Despite having spent millions on these products, they would rather lose those millions in recalling them rather than lose public trust and customers in the long run

This near-obsessive compulsion of companies to ensure brand protection also applies to their presence in cyberspace. There, it’s a lot easier to destroy online reputation with uncontrollable slander and libel against you or your brand. It only takes a few negative posts on popular blogs, forums, online product reviews, and social network sites to be seen by about 2 billion people with internet access around the world. And if left uncorrected, you can say goodbye to your revenue streams, as well as your reputation online. It doesn’t take a rocket scientist to know how important it is to have online reputation management.

If you are a newly-created company, negative content posted about your brand would be easy to ignore. You might not have to worry because it is possible that negative comments on blogs could be buried by new content published on the web. Some people would also consider these negative comments as simple opinions by different people; thus, it would not make too much damage on your reputation.

But sometimes the negative feedback can get a bit out of hand and more and more people can have access to these materials. Be wary if this happens, because your reputation online will be at stake.

So what could you possibly do to protect your reputation online? You can file a lawsuit against the parties that have said those comments against you and your brand. The problem with this is that filed lawsuits take a long time to be settled. There is a possibility that once a resolution has been announced, your company has already filed for bankruptcy due to the huge amounts of money that you have spent on the case alone.

The best answer is to resort to search engine reputation management. These are tools that could mitigate the effects of negative advertising on your brand. Bury the offensive contents and place them at the bottom of search engine rankings, where they won’t do you harm.

Make sure that you do this now before you lessen your chances of earning via the Internet. Get someone knowledgable in this field to help you through their reputation online repair services. That way, you are surely protected from defamation of character.

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Starting your own company requires an investment of time, skills, money, and the patience to make it grow before reaping the payoffs. But let there be no illusions; it’s also fraught with some dangers that, if not managed properly, can take bring your business to its knees.

We’re talking about your reputation as company and the brand names you market online. Having an instant global market of billions who surf the net anytime of the day exposes you to all sorts of good and bad content. It’s the latter that has the potential for slander and libel that can bring your business down. Defamation of character is so easy to do as the internet is home to the freest forms of expression, good and bad, constructive and destructive.

Defamation of character online can range from light to serious. A few bad posts in blogs, forums and social networking sites can be seen as mere opinionated ramblings and you can safely ignore them especially when there are more good things said about you in these same sites.

You could take a more aggressive stance to manage online reputation. You can haul the offending posters, bloggers, or reviewers to court in a civil case where you can expect significant compensatory damages. But that’s a big gamble as you have no guarantees of winning the case. It could take years to resolve civil cases at a huge price in legal fees. Meanwhile, you can expect your online image to get nibbled away by continued defamation of character that often gets fanned with the legal cases you bring.

A more sensible and effective solution to aggressively manage online reputation is to use the same tools that allow you to enhance your online visibility – SEO. Offensive content in review sites have been known to slide five, ten or more pages down search engine ranks where they can’t do any damage to you. Search engine reputation management is now one of the tools harnessed by online businesses with the aid of 3rd party SEO professionals who handle defamation of character repair services.

Also, by generating positive content in your favor, especially among social sites that rank highest in search results, your online reputation will be able to bounce back. You will have a positive image once more which will eventually generate positive changes to your company.

Always stay active online and make it a point to update information and content on your business sites and blogs. Generate a lot of positive content to build up your enterprise. It would also be great if you can hire bloggers and writers to write original content for your company. Promote your business by writing press releases and submitting it to press release directories. Through this, you can generate more traffic and gain potential customers.

Taking a proactive measure that’s effective to maintain brand protection against defamation slander is now integral to any market tool using SEO. After all, having a high visibility online won’t make business sense when it is linked to negative content. But with the proper tools for reputation management online, you can ensure an unsullied image despite deliberate efforts to destroy your brand. Make sure that you contact an SEO company specializing in defamation of character repair services immediately.

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Incredibly damaged brand reputation of your own product or service might be very frustrating; undesirable evaluation may well devastate what you are promoting. The phrase ‘brand reputation’ is considered definitely separate from that conventional technique. There are lots of firms on the market ready to assist restore your enterprise’s credibility and standing, that offers you with a much better perspective for your firm.

Internet reputation repair services are open for business whose name has become damaged. Internet brand reputation restoration could very well be exorbitant and may not be worth the price for smaller sized companies, however if you have unhappy clients that submit libelous accounts about your firm’s products or services, online reputation repair may be just what you need.

A number of repair methods are severe and are normally used in complex cases wherein evidence which certain reviews are really utilized to deliberately damage your company. Internet brand reputation repair is completed by a company or individual who takes care of criticism given about the business. The comments are divided to detrimental and constructive, the agent can solve the negative feedback by finding the issues and correcting the problem or goods.

It doesn’t matter how hard you are attempting; there are those who will likely see one thing to protest about. Getting somebody who will be able to find those people and discover the explanations for complaints will aid your company have a very good brand reputation.

Although internet brand reputation repair is a possibility, it is truly hard to perform and it is always best if dealt with by a professional. When commencing your search for a firm that will support you with the internet brand reputation repair, be certain you find someone who has experience in the area of your business, the items and the services. Some organizations pick for an actual lawyer to guide with their online reputation repair when folks are complaining about their business. In most instances of reputation repair, you could need to present proof that the product reviews are erroneous. When not taken care of in a well timed style, a damaged reputation may cause loss of clients and reduction of profit.

Although online brand reputation restoration is feasible, it is not easy to accomplish and is invariably best when managed by an expert. When starting your hunt for a company that will support you with the internet brand reputation repair, ensure your company look for someone who has a wide experience in the field of your industry, the equipment and the features. Some agencies opt for a specific lawyer to assist with their own on line brand reputation repair when other people are lying about their company.

There’s very little that can’t be dealt with on line, though. It is just a bit of time before organizations proceeded to overcome these generally destructive attacks. These brand reputation repair service providers can alleviate the injury done by merely making the issue not easily visible. On the internet as with in reality, what is hidden is out of mind.

The content material that forces the bad stuff down will be much more advantageous for your name and your enterprise. It’ll be content that allows for folks to create a sincere assessment of how you certainly deliver the results, rather than being negatively impacted by one single destructive comment.

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