Pep Boys shows how their marketing cloud scored triple-digit ROI (webinar)

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VB WEBINAR:

Imagine every piece of data about a customer, or a potential customer, at your fingertips. Find out why top marketers say that investing in a marketing cloud solution can help you unlock the full promise of data-driven marketing. 

Register here for free.

Rachel Silva, AVP of marketing at the multi-billion dollar auto parts and service chain PepBoys, has been implementing marketing cloud solutions for her company since the day she walked in the door.

And the foundation of any marketing cloud strategy, she says, is finding the right vendor. Even if you think you’ve found your match,  be open to other solutions out there,” she says. “Because at the end of the day, while our relationships are really important to us, we want to make sure we’re using the best solution — and prove out the great solutions we have in place as well.”

Silva and her team have been working with MediaMath since the start. “We’ve always seen positive results,” she says, “and we continue to see an improvement in results year after year.” But, she warns, it’s important to never get too comfortable. “I’m always testing,” she says. “Test, optimize, and then expand.”

MediaMath’s cloud marketing solution, Helix, has become the backbone of Pep Boys’ retargeting and prospecting strategies, helping the  marketing team maximize their spend. Cookie pools are huge, she notes, but you can’t remarket to everybody. How do you best leverage your dollar? “Retailers don’t have CPT budgets,” she adds, “so we need to be as cost effective as possible and we also need to drive sales.”

The marketing cloud is the solution for businesses without the budgets required to carry out a large-scale awareness campaign. It completely replaces that traditional, more scattershot marketing approach with something far more targeted because of the tremendous amount of data available.

To attract new customers and increase online sales, Silva leverages pooled real-time transactional and browsing data from MediaMath to build a picture not only of the existing PepBoy audience, but their potential customers. Lookalike modeling based on cloud data efficiently and cost-effectively targets new prospects.

“We saw our prices decrease and our returns increase,” Silva says. According to Silva, Pep Boys’ cloud-driven prospecting models had a 52 percent lower CPA, and an extraordinary 365 percent increase in ROAS over a two-year period.

“With the expansion of cloud marketing, there’s a lot more data that can be looked at,” she says. “Layer in data whenever and wherever you can, because it’s just going to make results better.”

But how do you determine the best way to get that data? While Silva and Yeoman Technologies CEO Michael Healey will be sharing insights from the front lines, VB Director of Marketing Technology Stewart Roger will be sharing essential take-aways from our recent report: “Marketing Clouds: How the best companies are winning via marketing technology.” Rogers will share how many of the top vendors scored on a number of features and who’s really killing it today.

Don’t miss out!

Register now for free.

After this webinar, you’ll know:

  • What makes up a marketing cloud and why it may be right for your organization
  • The five different types of marketing cloud
  • VentureBeat’s best marketing cloud software bets for SMBs, enterprises, and startups
  • The ROI marketers can expect from their implementation
  • How to encourage and improve user adoption

Speakers:

  • Stewart Rogers, , VentureBeat
  • Michael Healey, CEO, Yeoman Technologies
  • Rachel Silva, Assistant VP, Marketing, Pep Boys

Moderator:

  • Wendy Schuchart, Analyst, VentureBeat



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Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director’s first foray into book publishing is a deep-dive into the art of exploitation cinema marketing.

The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED.




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Get the most out of your marketing stack by unifying data sources

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GUEST:

When it comes to getting the most value out of data, successful companies take a practical approach, first defining their own data strategy and then determining the tools needed to get it done. A good example of this is Airbnb, which set their own data strategy and tools to help users more accurately price their home listings. Too often, however, companies fail to lay out a clear strategy, instead relying on the available tools to show them where they need to go. Unfortunately, these tools usually serve up packaged metrics with data that is too detailed and lacks cohesion.

The mobile marketing data landscape

marketing data landscape mobile

In VentureBeat’s The State of Marketing Analytics: Insights in the age of the customer, author Jon Cifuentes writes:

“Enterprises are stuck between fragmented data silos…There’s customer data, inventory data, log data, search data, reporting, analytics, CRM, session data, et. al – with different vendors supporting each. While “real-time” customer data sounds nice in theory, the actual process of broadcasting this information through the organization is time-consuming, expensive, fragmented, and frustrating.”

These cobbled-together sources and tools provide directional insight but don’t align with initial expectations, particularly as companies start requiring custom insights and metrics.  In fact, most companies quickly find themselves in exactly the situation they had hoped to avoid – working in increasingly complex systems with considerably higher non-value added workloads.

data silo

The challenge for companies is: how do you align your data vision with your unique acquisition, engagement and monetization strategies?

Purpose-built tools like app analytics, A/B testing, marketing automation, etc. have done a great job in recent years of allowing non-technical people to analyze data, run tests and engage users. However, since these tools were built for single-use cases and by separate companies with proprietary data stores, they have failed to address a core issue: the need to access the same user data in order to truly provide a personalized experience to each user.

Data-capture tools and user engagement tools also need to be integrated in order to provide a full picture of how changes impact the product downstream.  For instance, teams need to be able to apply user actions from app analytics to run A/B tests, which will in turn impact the user experience.

The path forward

The solution exists at the platform level: unifying data sources before applications are built on top of them, with a flexible 2-way structure that enables real-time integration between event and user data, at all levels in the stack, and not just based on basic pre-determined rules with segmentations on top.

data silo2

This type of structure makes it possible for events to be enriched by boundless user attributes (user state) and enables contextual analytics.  This, in turn, produces a robust targeting framework, because now the user state can be updated in any manner, in real-time.  For example, Glassdoor utilizes this methodology to deliver real-time dynamic notifications of job alerts to users based on their prior behavior when browsing the Glassdoor website.

While many marketing vendors are fighting to define themselves as integrated or unified marketing platforms, most still need to reach deeper down the stack and unify product and marketing tools with data tools at a platform level.   Because they refer to the same data source, there will be no discrepancies between insights and actions.  For example, segments defined for analytics will maintain the same properties in A/B testing or content delivery.  Applications developed on top of unified data platforms will be inherently more flexible and manageable.

From VentureBeat

Omniata is coming out of beta on September 24th!  You can reach us at [email protected] to learn more. Though just coming out of beta, we’re already tracking 300 million monthly active users, 2 billion events per day, and handling over 17,000 requests per second!

Alex Arias is the CEO and cofounder of Omniata, a unified data, analytics and user engagement platform.  For more than 10 years, Alex has been an entrepreneur and driver of innovation in digital services, working previously at Digital Chocolate and EA.  He’s been helping companies define their own Data Value Journey since cofounding Omniata two and a half years ago.



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5 tips for running your first influencer marketing campaign

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This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing. While traditional tactics involved pushing out brand content with little focus on creating conversations, new campaigns tap influencers to engage with consumers and create brand loyalty among them.

In spite of the positives, the rise of influencer marketing has also led to many questions, like how to select the right influencer agency or measure ROI. Here are the five most important things to know before you begin your first influencer campaign Read more…

More about Influencers, Branded Content, Business, Marketing, and How To


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How To Find Cheap Laptops Online

If you want to buy laptops, there are few brands that match the quality of the laptops produced by HP. Their laptops are all what a user wishes: convenient, powerful and pretty. They also have laptops to cater to every segment of the market; in every single cost range.

If you want to buy laptops, there are few brands that match the quality of the laptops produced by HP. Their laptops are all what a user wishes: convenient, powerful and pretty. They also have laptops to cater to every segment of the market; in every single cost range.

The fact that there are various selections is good and bad simultaneously. Good as there is rivalry that, for the buyer, indicates much better product and much better prices. Bad since there are so many options that it is hard for someone to select the right laptop for them.

If you are unsure which laptop to go for, search for laptop reviews. There are many review sites online in which expert reviewers look at the laptop from their angle. Other than that, you can also get reviews from “average” users, just like you, who have used the notebook. They are very helpful simply because they present an entirely different viewpoint.

Used laptops or refurbished HP laptops are also an excellent choice, particularly if you need to purchase a laptop under a budget. For less than $100, you can get a laptop with excellent specs though there could be scratch marks on top. Yet, when you’re shopping for a budget laptop, you already know all too well that you’re not going to get the best of the lot.

Not too interested in buying a used laptop? No worries. There are numerous cheap HP laptops which fit the bill in your case. You can get them for less than $500 with the features and they would be brand new to boot. They have the configuration that is suitable for an ordinary computer user. When buying a laptop computer, don’t forget to take the support plan or computer care plan. This will give you the reassurance and you’ll get help for the next few years.

Searching for cheap HP laptops? No problems. Our website has a variety of cheap as well as refurbished HP laptops that you can choose from. Have a look!

Exclusive MLM Leads – Developing Your Network marketing Business Quickly

With regards to mlm business possibilities, the necessity to talk with folks can be a very important consideration. These people are those whom we will talk to and go over the points about the services such as the opportunities that we provide. Although it really is being taught that starting with family members and pals is definitely an effective method to develop your network, this can sometimes grow to be impossible because not all family members members and buddies usually are not interested with multi-level marketing business. If this can be going to be the case, what could probably be the best stategy to come up with exclusive MLM leads for the business?

With regards to mlm business possibilities, the necessity to talk with folks can be a very important consideration. These people are those whom we will talk to and go over the points about the services such as the opportunities that we provide. Although it really is being taught that starting with family members and pals is definitely an effective method to develop your network, this can sometimes grow to be impossible because not all family members members and buddies usually are not interested with multi-level marketing business. If this can be going to be the case, what could probably be the best stategy to come up with exclusive MLM leads for the business?

The truth is that you can find lots of methods so 1 can produce prospects for his business. 1 of these ways is purchasing prospects from lead brokers on-line. Fundamentally, these individuals are those whom you can make contact with since they would say for you that they also have an interest with multi level marketing or network marketing business.

Nonetheless, many network marketers now claim that leads being bought are not whatsoever effective. Apart from the fact that they price also significantly, the potential of finding interested business partners with them is uncommon and this may lead reduction of assets and failure with the business. But when you need to take probabilities with getting prospects then you can certainly go on your way and spend alot on buying them till you come up with credible individuals who would get curiosity within your business delivers.

As for me, I believe that having trusted and exclusive MLM leads are attained without having to spend cash much on them. This just indicates that these leads ought to be generated by your personal distinctive method – a proven program that can assist you to gather and acquire credible people who would come to you personally and talk of their curiosity in purchasing your products or taking part in the business possibility you’re offering to them.

Below are straightforward suggestions which will help you develop a credible method which will enable you to generate credible prospects for your business:

Discover a Proven Lead Era Program – right here, you have to locate a verified program which will entice and collect the e mail and telephone amount to suit your needs in an autoresponder. Anyone who wants good leads, will find that this program will certainly help you arrive up with all the finest prospects achievable.

Comply with A Proven Lead Era System – be sure that exclusive MLM leads are generated by adhering to the verified program specifically. Try seeking for online businesses that do these solutions. It is a good idea that one particular ought to use a system for this specific purpose as this can be deemed by Mlm specialists as 1 from the greatest turn-key systems.

Get more information on the Exclusive MLM Leads and learn how to build any mlm business fast. Get all the facts you need to know about the Exclusive MLM Leads now.

What Hiring An SEO Consultant Can Do For Your Business

Most people that currently own and operate a website, believe that they do not need to hire an SEO consultant to help them with their advertising needs. However, before you decide to turn down the opportunity to hire one of these web wizards to assist you with your campaign; it is vital that you understand what these individuals actually do.

Most people that currently own and operate a website, believe that they do not need to hire an SEO consultant to help them with their advertising needs. However, before you decide to turn down the opportunity to hire one of these web wizards to assist you with your campaign; it is vital that you understand what these individuals actually do.

These internet gurus do not only focus their attention on keywords and keyword phrases, they can easily help a website owner increase their page rank by trying some different optimization techniques that will attract the search engines and traffic. If you believe that you can generate traffic by simply setting up a website and writing a couple of articles, you are mistaken.

If it was possible to simply construct a website, compose a few articles and instantly have a successful online business, then everyone would have figured out this secret by now. The only way to achieve the type of success that you want your website to have is to hire outside professionals that know what they are doing when it comes to increasing your websites visibility.

Typically, shortly after employing the assistance of these consultants, they will perform an evaluation of your current campaign and your current website. They will pinpoint some things that you should change about your campaign and help you understand the reasoning why you should change your advertisement campaign and how effective their small changes can be to your current campaign.

The primary job of these consultants is to lead website owners in the right direction with their advertisement campaigns. Most of these individuals that are employed in this particular career, do not believe that they are successful at their job, until they have helped someone else succeed. There are a lot of minor things that website owners neglect to do that could actually increase their campaigns success.

The skilled web expert may also scan the net for duplicate content and other issues that could conflict traffic being sent to a site successfully. However, one of the main aspects of an advertising campaign that these experts pay close attention to is the usage of keywords. Since most campaigns that are optimized for search engines attempt to obtain targeted traffic via keywords or key phrases, keywords are an essential part of any search engine optimization campaign.

The consultants will show website owners how important keywords and keyword phrases can be to their campaigns. Not only will these consultants help provide website owners with exceptional service, but they will also show the owners what they are doing wrong when they launch their different campaigns online.

There are so many things that new website owners do not understand when it comes to establishing a website presence of themselves. The primary function of an SEO consultant is to help website owners overcome their traffic dilemmas, and start to see some targeted traffic that is ready to purchase a product or service from them.

Looking for a seo consultant Toronto? Then check out the great tips from an experienced Toronto SEO expert, with dozens of happy clients and impressive SEO results

How to Optimize Your Website with Net Phrases

If you have online business the chances are that you’re looking for ways to promote your website. If you have time and you’re experienced web developer, then you can use one or all methods, mentioned below:

If you have online business the chances are that you’re looking for ways to promote your website. If you have time and you’re experienced web developer, then you can use one or all methods, mentioned below:

1. Submit your Website to Online Directories This is part of a longer term strategy aimed at creating incoming links, which will help form the foundation of your search engine optimization strategy. Take a look at our list of online directories.

2. Start Creating Social Networking Develop a presence in one or more of the social networking websites. For example, if you have a business-to-business service consider building a profile in Ecademy, whereas if you have a product or service for the consumer market MySpace can work well.

3. Create Buzz Are you launching an innovative business or one with a slight twist on what has gone before? Consider getting bloggers to write about your new business – the most popular place to do this is at Pay Per Post.

4. Use Pay per Click Advertising on Google, Yahoo or Live If you’ve just launched a new online business the chances are that very few people know about it. Therefore to get people visiting your website instantly try pay per click advertising. Within 15 minutes you could have potential customers visiting your website.

5. Do Search Engine Optimization for your website many people launch a new website without carefully optimizing their website for important keywords. The result is that this task is left for a couple of months, at which time the website is optimized, with subsequent results not occurring many further months down the line. Get started immediately with optimizing your website.

6. Submit an Online Press Release of your website One of the most cost-effective ways for new businesses to generate awareness is through PR. Try writing a press release, and remember to distribute it online as well as offline.

7. Post Classified Ads There are many free classified websites which receive tens of thousands of hits each day. Posting an ad is almost always free and can bring in highly targeted traffic or be used as a lead generation tool. See our list of free classified advertising websites.

8. Launch Affiliate Program after your first couple of months in business you should have a good idea of your customer acquisition cost. This knowledge, along with having increased the conversion rate of your website, means that you can launch an affiliate program with generous yet affordable payouts.

9. Increase your Conversion Rate This is one of the most neglected forms of online marketing. Once your website has been up-and-running for a while you should have statistics regarding the number of unique visitors and be able to calculate how many of those go on to register and eventually make a purchase. To make your current marketing efforts more effective you need to convert more visitors into customers.

10. Low Cost Viral Techniques Try experimenting with various low cost viral marketing techniques. These marketing ideas could be anything from sending an e-voucher to all your current customers that they can also forward onto friends and colleagues, or providing a discount at the end of the buying process if they send your website to 5 friends.

If you’re busy person and you need to concentrate on tour specialty, instead of concentrating on website itself and on search engine optimization techniques, there’s new method, which was developed by company named Net Phrases (www.netphrases.com). The idea of technology is placing your website banners on top of search engines, and linking them with keyword, which describes your business. Advantage of this technology is it’s universality, it’s scalability and fixed cost. Clients will no longer need to follow daily, weekly or monthly spending. They can pay once in year and get solid traffic on their website during whole year.

See this product in action on demo, and then order keywords for your company.

10 Costly Search Engine Mistakes to Avoid

If you’ve a web site then you already know the importance of traffic. Traffic is to Web marketing as location would be to real estate. It is the only factor that truly matters. In the event you can’t generate targeted visitors to your site, you will not make any sales. Generally the owner or designer of the site is the individual designated to drive traffic to the web site. The chief ingredient in generating visitors is the search engine. Of coarse, you can use advertising, but it is going to cost you. Using the search engines to generate targeted (interested within your product) traffic is the least costly approach known.

If you’ve a web site then you already know the importance of traffic. Traffic is to Web marketing as location would be to real estate. It is the only factor that truly matters. In the event you can’t generate targeted visitors to your site, you will not make any sales. Generally the owner or designer of the site is the individual designated to drive traffic to the web site. The chief ingredient in generating visitors is the search engine. Of coarse, you can use advertising, but it is going to cost you. Using the search engines to generate targeted (interested within your product) traffic is the least costly approach known.

Sadly, many web site owners do not comprehend the significance of search engine visibility, which leads to visitors. They location a lot more importance on producing a “pretty” web site. Not that this is poor, however it is really secondary to search engine placement. Hopefully, the following list of widespread mistakes, made by several site owners, will aid you generate a lot more targeted traffic to your website…after all, isn’t that what you want.

1. Not utilizing keywords successfully.

This is most likely one of the most critical region of web site design. Pick the best keywords and prospective clients will locate your website. Use the wrong ones and your website will see little, if any, traffic.

2. Repeating the exact same keywords.

When you use the exact same keywords over and over again (known as keyword stacking) the search engines may possibly downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How numerous times have you heard or read that “this is the web and it’s ok” to steal icons and text from websites to make use of on your website. Do not do it. Its one factor to learn from others who’ve been there and yet another to outright copy their work. The search engines are very smart and generally detect page duplication. They might even prevent you from ever being listed by them.

4. Using keywords that are not related to your site.

Numerous unethical web site owners try to gain search engine visibility by making use of keywords that have nothing at all to do with their website. They place unrelated keywords in a page (including “sex”, the name of a recognized celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword does not have anything to do with the page topic. Nevertheless, since the keyword is popular, they believe this will boost their visibility. This method is considered spam by the search engines and may cause the page (or occasionally the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign numerous keywords to the description of a graphic or layer that appears on your site by making use of the “alt=” HTML parameter. If the search engines locate that this text doesn’t truly describe the graphic or layer it will be regarded as spam.

6. Relying on hidden text.

You could be inclined to think that should you can’t see it, it does not hurt. Wrong…. Don’t try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.

This is another version of the item above (relying on hidden text). Don’t attempt to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the exact same.

Several folks assume that every search engine plays by the exact same rules. This is not so. Every has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each main search engine demands for high visibility.

9. Using free internet hosting.

Don’t use totally free internet hosting if you are actually serious about increasing web site visitors via search engine visibility. Many times the search engines will eliminate content from these free of charge hosts.

10. Forgetting to check for missing internet page elements.

Make certain to check each page inside your website for completeness, like missing links, graphics, etc. You can find sites on the web that will do this for free of charge.

This is just a few of the strategies and techniques that you should avoid. Do not give in to the temptation that these techniques will work for you. They’ll do more harm than excellent for your site.

Not just will you invest weeks of wasted effort, you may have your website banned from the search engines forever. Invest a little time to understand the correct techniques for growing search engine visibility and your net visitors will boost.

Learn more about seo in malaysia. Stop by www.malcolmsolutions.com where you can find out all about malaysia seo and what it can do for you.

3 Traits Of Quality Seo Web Design

When it comes to internet design, there are so incredible designers out there. Most web designers are very creative and have a strong artistic background. They are able to make use of their artistic talents to create layouts which are guaranteed to catch the eye of your visitors. Unfortunately, there’s one main factor that most internet designers are missing. The majority of internet designers aren’t familiar with the concepts and implementation of search engine optimization strategies. Even if a internet designer has at least some fundamental knowledge of SEO, the majority don’t worry about implementing search engine optimization methods into their designs.

When it comes to internet design, there are so incredible designers out there. Most web designers are very creative and have a strong artistic background. They are able to make use of their artistic talents to create layouts which are guaranteed to catch the eye of your visitors. Unfortunately, there’s one main factor that most internet designers are missing. The majority of internet designers aren’t familiar with the concepts and implementation of search engine optimization strategies. Even if a internet designer has at least some fundamental knowledge of SEO, the majority don’t worry about implementing search engine optimization methods into their designs.

Whilst this might appear like a trivial detail, it can truly be the root of some key difficulties. No matter how appealing your web web site is, if it really is not indexed by the key search engines, the traffic it receives is going to be minimal. Once you realize this is happening, you might be going to need to hire someone with SEO understanding to fix your layout. Therefore, you may wind up paying double for some thing that need to have been carried out the initial time around. Whether or not you might be a web designer or an individual getting ready to hire a internet designer, here are three traits of top quality SEO web design:

Usability: As a general rule of thumb, if the design of a web web site makes it easy for your human visitors to navigate, it’ll also be fairly simple for search engine robots to access, crawl and index your internet website. Making your site user (and search engine) friendly consists of minimizing (or totally eliminating) things including Flash, Javascript navigation and layouts created with tables. By designing with usability in mind, you’ll be able to be certain that your visitors as well as the search engines will likely be happy with your internet web site.

Steer clear of Being Sneaky: Because internet designers are usually very creative individuals, they like to push the envelope when it comes to designing internet internet sites. Though this mentality can result in some really amazing internet layouts, it can also cause difficulties if taken too far. When creating a internet web site layout, it’s essential to maintain the web master guidelines of search engines like Google in mind. Incorporating things like hidden text into your designs can be a certain way to get penalized (or de-indexed) by search engines. It’s ok to push the envelope with your designs, but just make sure that you steer clear of doing anything that the search engines tell you not to do.

Onpage SEO: Though this is the last item on the list, it’s truly probably the most important. On-page SEO is the basis for quality SEO web design. It’s essential that correctly implement things like title, meta, H1 and H2 tags, along with internal linking and also the other key components of on-page search engine optimization. Taking the time to employ these practices will make a significant difference in where your internet website ranks in the search engines.

Learn more about seo malaysia. Stop by www.malcolmsolutions.com where you can find out all about search engine optimization malaysia and what it can do for you.