When it comes to web design, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are some top tips to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first page you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that, nice vases with no real purpose. Do not let visitors have a reason to click the “back” button! Give them the message of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash menus or multi-tiered dropdowns. If your visitors don’t know how to navigate, they will leave your site.
4) Indicate where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant content or navigate to any section of the site easily. Don’t confuse visitors because confusion means “I’m off”!
5) Avoid using sound on your site
If your visitor is going to stay at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control — volume or muting controls would work fine.
6) Optimise your content
Optimise the content of your site to target particular keywords. For example if I was a web design company based in Guildford I might optimise content around web design surrey, website design guildford or I might even extend the target phrase and optimise for digital marketing surrey.