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(Ed. note: Just this week, General Electric Co. promoted Linda Boff from executive director of global brand marketing to chief marketing officer. Its goal: to position itself as a digital industrial company. In an interview with CMSWire late last year, Boff said she’s committed to making the GE brand “relevant, contemporary and accessible,” largely by connecting with its customer. “No one remembers product specs and features. But a great story well told hits home,” she said. Learn more about GE’s new CMO in this exclusive interview with Bill Sobel, originally published in December 2014.) Linda Boff is a digital explorer, Mad Men enthusiast and modern art lover. She’s also executive director of global brand marketing at Fairfield, Conn.-based General Electric, where she’s responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy.