An essential part of SEO is building backlinks. Backlinks are basically links that lead to your website from outside websites. There are different types of backlinks and not all are helpful; some may hurt you.. Make sure links are coming from relevant sites and use proper anchor text. The general idea of backlinks is that good sites get linked to, but we can’t always rely on others finding our sites helpful and linking back to them. You can easily and effectively build backlinks. It’s a matter of knowing how to do it right. Good was to build backlinks is through directories as well as posting to forums and blogs. Article directories are also great for building backlinks.
Getting listed in directories is one of the best ways to build good backlinks. Keep in mind that there are some directories that aren’t trusted, and may have either no effect or even a negative effect to your websites rating and indexing. So make sure that you find good and relevant directories to list with. One way to do this is if your website is for a local business or specific topic, there are local directories as well as all kinds of topic specific directories which you can safely build backlinks. Building backlinks can be done with major search engine directories such as Yahoo or DMOZ. This is a great practice as they are trusted as well as searchers will have direct access to your website. What’s great is that most directory listings are free, especially the major ones, however, you may have to wait a couple of months in order to get your website listed.
Blogs and forums are great places for backlink building. It is very important to build your links from relevant blogs and forums, because linking from irrelevant sites will do you little good. This kind of backlinks are great because you can determine the anchor text that you want, and this is very important because it can cause you to rank more highly in search engines than just a simple link alone.. Keep in mind when you are posting though, it’s important that you keep your posts relevant and informed. In most cases blog and forum administrators delete or edit posts which are not relevant to their posts, which means you’ve wasted your time. Also, check the forums and blogs that you post to, as there are some which the administrator has blocked index on, which in turn does absolutely nothing for your websites ranking.
Lastly, as important as building backlinks is, it’s even more important to build them properly. It’s easy to be attracted and pulled into blackhat backlink building methods. These methods can lower your ranking, waste time and money, and even get your website removed from a search engine altogether. This means gaining links form link farms or buying bulk links. Avoid these practices at all costs.