Websites are fast becoming one of the most popular methods by which to introduce your company and services to the public. The best way to do this is by achieving the highest ranking possible on a search engine’s results page. Search engine optimization (SEO) companies can help your site and its quest to be seen. There are, however, some questions to ask SEO companies before deciding who to hire, because as much good as they can do, some can also hinder your site as well.
The SEO company may be the one tweaking your site and hopefully increasing its visibility, but you are the one paying them. Go ahead and ask them the specifics of what they are doing to help the site. If they are reluctant to give details or provide poor ones, you might want to dig deeper into your search for an SEO company. If they use doorways and throwaway sites, it will hurt you more than help you. Search engines like Google not only penalize the use of these bogus tactics, but may eliminate your site from their index completely.
An SEO company is a business, so ask them how long they have been performing their job. This will not only give you an idea of their level of experience, but companies that have been in business longer likely still experience a steadier stream of clients. An SEO company that takes part in shady tactics probably won’t maintain a positive reputation and will fold before long. Just as a plumber or mechanic who has been in business for long periods of time must be making money to keep the doors open, so must an online company.
Feel free to ask an SEO company for examples of sites that they have worked on in the past. If they are reputable and stand behind their work, they should be forthcoming with this information. Optimizers with nothing to hide will be happy to show you the results of their past work. You can also contact the entity behind the site and ask them if the job was done satisfactorily. If the SEO company is reluctant to give out names or claims confidentiality breaches, then you might want to look elsewhere. Anyone can make false statements about completed work if they refuse to back it up.
SEO companies can certainly lead to increased visibility for your site. Make sure that you ask questions before deciding to hire one, just as you would before contracting anyone for services. You will have much more positive results.
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