” When you expect great things…great things happen. So expect results, expect success and see if miracles don’t happen.”
As a rule Mary Kay believed that in selling Mary Kay products the golden rule should serve as a practical guide to conducting one’s business affairs. An American icon, Mary Kay Ash strove to create a corporate culture that brought out the best in her people. Do unto others as you would have them do unto you became more than just a good idea, It is the guiding principle that has guided the company and its representative to some unprecedented heights of success.
Mary Kay’s unique personal and business style was rooted in her strong Christian faith. She believed deeply in the golden rule and made it the basis of her business principle. She believed everybody was some body and created a business environment that reflected that belief. “I believe that each person is uniquely special she would say God doesn’t have time to make nobodies’ He only has time to make somebodie’s.
Making women feel important was her quest and mission in fact the Mary kay business opportunity was born out of that quest. After experience the sting of unfairness in her own corporate career Mary Kay Ash developed a determination to create a business environment that truly gave woman equal and unlimited access to the American dream. Selling Mary Kay became the path way to achieving those dreams. In marketing the Mary Kay business opportunity she wanted every woman to know what it felt like to be treated as though she were important and a respected fellow professional. If you appreciate someone, don’t keep it a secret” she would say, “everyone wants to be appreciated.”
Ash’s “goodwill towards others” principle was not only good for the relationships she was creating with many people, it was also good for business. Ash understood that the Golden Rule also made for a golden principle in business; treating people well simply made good business sense. It was to this end that Ash created a company that came to be known as a ‘people company’. “Selling Mary Kay Cosmetics is more about praising people to success, than it is about selling make up'” said Ash. “We think this is so important, we base our entire marketing plan on it, Indeed it is one of the primary reasons women become Mary Kay consultants .”
From this simple Christian principle Mary Kay Ash attracted women of the finest character to the Mary Kay opportunity. And for their hard work and dedication the Mark Kay representative is rewarded handsomely. with cars, vacations, prizes and…and yes money to.
Early on she founded the Mary Kay Ash Charitable Foundation. Ash felt strongly about her ties to the community especially her crusade for woman’s rights. To this day her foundation raises and contributes millions for research to put an end to cancers prevalent in woman such as breast cancer and to bring about an end to domestic violence.
Mary Kay touched women’s souls in a way in a way that one has done before or since. At the end of the 20th century Woman’s Wear Daily namen her one of the six women who change the face of the cosmetics industry, and in doing so…made selling Mary Kay one of Americas premier business opportunities.
As an image and beauty consultant Londa has over a decade of experience creating beautiful women, check out her tips on anti-aging. Don’t miss her delightful article: The Cowardly Lion’s Guide to Conquering Your Entrepreneurial Fears . This article, The Golden Rule To Selling Mary Kay is released under a creative commons attribution license.