If you’ve a web site then you already know the importance of traffic. Traffic is to Web marketing as location would be to real estate. It is the only factor that truly matters. In the event you can’t generate targeted visitors to your site, you will not make any sales. Generally the owner or designer of the site is the individual designated to drive traffic to the web site. The chief ingredient in generating visitors is the search engine. Of coarse, you can use advertising, but it is going to cost you. Using the search engines to generate targeted (interested within your product) traffic is the least costly approach known.
If you’ve a web site then you already know the importance of traffic. Traffic is to Web marketing as location would be to real estate. It is the only factor that truly matters. In the event you can’t generate targeted visitors to your site, you will not make any sales. Generally the owner or designer of the site is the individual designated to drive traffic to the web site. The chief ingredient in generating visitors is the search engine. Of coarse, you can use advertising, but it is going to cost you. Using the search engines to generate targeted (interested within your product) traffic is the least costly approach known.
Sadly, many web site owners do not comprehend the significance of search engine visibility, which leads to visitors. They location a lot more importance on producing a “pretty” web site. Not that this is poor, however it is really secondary to search engine placement. Hopefully, the following list of widespread mistakes, made by several site owners, will aid you generate a lot more targeted traffic to your website…after all, isn’t that what you want.
1. Not utilizing keywords successfully.
This is most likely one of the most critical region of web site design. Pick the best keywords and prospective clients will locate your website. Use the wrong ones and your website will see little, if any, traffic.
2. Repeating the exact same keywords.
When you use the exact same keywords over and over again (known as keyword stacking) the search engines may possibly downgrade (or skip) the page or site.
3. Robbing pages from other websites.
How numerous times have you heard or read that “this is the web and it’s ok” to steal icons and text from websites to make use of on your website. Do not do it. Its one factor to learn from others who’ve been there and yet another to outright copy their work. The search engines are very smart and generally detect page duplication. They might even prevent you from ever being listed by them.
4. Using keywords that are not related to your site.
Numerous unethical web site owners try to gain search engine visibility by making use of keywords that have nothing at all to do with their website. They place unrelated keywords in a page (including “sex”, the name of a recognized celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword does not have anything to do with the page topic. Nevertheless, since the keyword is popular, they believe this will boost their visibility. This method is considered spam by the search engines and may cause the page (or occasionally the whole site) to be removed from the search engine listing.
5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign numerous keywords to the description of a graphic or layer that appears on your site by making use of the “alt=” HTML parameter. If the search engines locate that this text doesn’t truly describe the graphic or layer it will be regarded as spam.
6. Relying on hidden text.
You could be inclined to think that should you can’t see it, it does not hurt. Wrong…. Don’t try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.
7. Relying on tiny text.
This is another version of the item above (relying on hidden text). Don’t attempt to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.
8. Assuming all search engines are the exact same.
Several folks assume that every search engine plays by the exact same rules. This is not so. Every has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each main search engine demands for high visibility.
9. Using free internet hosting.
Don’t use totally free internet hosting if you are actually serious about increasing web site visitors via search engine visibility. Many times the search engines will eliminate content from these free of charge hosts.
10. Forgetting to check for missing internet page elements.
Make certain to check each page inside your website for completeness, like missing links, graphics, etc. You can find sites on the web that will do this for free of charge.
This is just a few of the strategies and techniques that you should avoid. Do not give in to the temptation that these techniques will work for you. They’ll do more harm than excellent for your site.
Not just will you invest weeks of wasted effort, you may have your website banned from the search engines forever. Invest a little time to understand the correct techniques for growing search engine visibility and your net visitors will boost.
Learn more about seo in malaysia. Stop by www.malcolmsolutions.com where you can find out all about malaysia seo and what it can do for you.
