A Cisco-Salesforce deal means collaboration will come to you

The hardest thing about adopting an enterprise collaboration platform can be adoption itself – getting employees to actually start up the new software and then turn to it whenever they need to communicate. Putting the software inside something that workers already use is one way to drive adoption and also make the communication tools more […] Read more »

Microsoft’s $26Bn LinkedIn Deal Begs ‘Immaterial’ Social Media Valuation Questions

Microsoft Corporation’s acquisition of LinkedIn for $ 26.2bn this June raised several questions around the valuation of social media platform assets. It also prompted Fitch Ratings, one of the ‘Big 3’ credit rating agencies, to place Microsoft’s long-term IDR and senior unsecured debt – both at ‘AA+’ – on Rating Watch negative as the ink […] Read more »