There isn’t a successful marketer around who won’t tell you that Google is a vital tool to master in order to get loads of free traffic to your site. There is one important thing you can do that will improve upon the free traffic from Google – improve the crawl rate for your website. These spider bots seem to smile favorably upon some sites with frequent visits while shunning others for weeks at a time. No matter what other methods you use to increase traffic to your site, increasing your site’s crawl rate needs to be a priority for you. [youtube:Ovxd4MQViYg?fs=1;[link:Online business strategy];http://www.youtube.com/watch?v=Ovxd4MQViYg?fs=1&feature=related]
Be sure to add new and fresh content to your site often so that the bots have something to crawl. The new content gives the Google spiders a reason to drop by your site on a regular basis to check on if you’ve got any content updated. Make sure that the content that you update is new and original, and is written in search engine friendly way. You want to make sure that you provide important information that adds value to your site for your readers as well as Google and then you want to mix a few important keywords into the content.
It’s important that you add new information and material to your website on a consistent basis.
Titles should also be extremely relevant to the topic of your site and to the information on the page – they should also be designed to really make an impression. This will work to not only increase the rate your site is crawled by search engines but also to help you boost your ranking for certain keywords.
Submit the URL for your website to Google as a basic method of introduction and to help improve the crawl rate of your site. This step is so simple that it is often overlooked. You can also submit your site’s Url to other major search engines for added exposure. A correct header response from the server is the only other thing you’ll want to be sure about along this line.
As you can see, getting your site crawled every other day is all about taking the right steps to make your site more presentable to Google. Every step that we talked about here can be applied to any website, and the results will follow. Don’t be one of the many website owners who fails to recognize the importance of optimizing websites for search engines. Remember, getting the search engines like Google to send you traffic takes effort on your part, and unless and until you take such small actions towards your goal, nothing will happen.
Maybe you’d like to discover more on keyword long tail? You should read this search engine optimisation report.