Law firm web advertising starts with a built-in disadvantage regarding the material you are writing for your website or blog. The reason being the subject matter is complex, detailed, and necessitates an advanced degree to understand completely. The copy on your site is met with the unenviable responsibility of explaining, in layman’s terms, extremely intricate subjects while at the same time dealing with the fleeting attention of online users.
It is essential to recognize that crafting content for the internet is unique and must be approached differently than other forms of conventional writing.
Successful lawyer internet marketing involves understanding how to create internet copy
I am going to tackle crafting website copy from the viewpoint of usability and engaging your audience. While it is also beneficial to recognize how to create website copy for seo,I will save that topic for another blog post.
Below are some suggestions to take into account when writing content for your firm’s website:
Consumers reading your website scan through the articlesthey don’t read them – Make your paragraphs and sentences concise. Employ headlines and bolding that focus on your important points.
Use bullet points – People appreciate lists on the internet. Any time lists and bullets are applied appropriately, a user can more quickly check out and digest the information you provide.
Be conversational, less “markety” – I always point out that consumers prefer to purchase from other individuals, not faceless law firms. This is particularly legitimate when selling professional products and services. Ensure you write with your style, while keeping a professional tone.
Keep away from legal speak – Not only doesn’t the average person comprehend it, but they will swiftly dismiss your material and move ahead to another firm’s site. Interest is short lived on the internet, if a prospective client does not comprehend what you are writing about, they will immediately go somewhere else.
Make use of photos, video, and designs in your articles (when appropriate) – This can make your articles more visually appealing and pulls the users in.
A good book to check out on the subject is Net Copy by Nick Usborne. It is a easy read that addresses how to approach writing content for the web.
Having a more detailed look at the content on your law firm’s website will boost the success of your lawyer internet advertising.
Finding the right specialist to perform search marketing for your law firm can be challenging. Talk to one of our local website professionals to learn about how search marketing for your law firm works.
categories: legal writing,website content,copy writing,web copy,web content,internet content,writing,articles,internet,blogs,posts,legal,lawyer,attorney