Growing an online business using multiple niches is better managed when using an autoresponder with a targeted email list to keep communication constant between your company and customers. Autoresponders are used to create email marketing campaigns that keeps your company and product in front of buying customers and builds trust. Using services like that offered by AWeber allows integration with a WordPress blog, so readers are quickly updated when you post new information.
Does Using an Autoresponder Help?
Traditional mail takes time to reach a customer. Email marketing is an instantaneous method to reach your buyers and customer. Software as a Service Providers offer Autoresponder services at costs most companies can afford, whether new or established. Email campaigns establish trust, loyalty and create brand awareness. There is a wide gap in costs between email campaign and postal mail, which can cost as much as one dollar per mailing. Email marketing has more impact per dollar spent.
Autoresponder Messages Worth Opening and Forwarding
In-depth resources and knowledge bases can establish you as an expert in your field or industry. Rather than send out individual how-to steps in simple text or simply include static links to a website, you can create video autoresponder emails. Video email marketing allows a full multimedia message so your customer can see and hear you explain how to use your product. Get Response has an online multimedia studio that allows you to upload and store your video files and deliver them in regular intervals with an autoresponder script. You can also include compelling testimonials and event videos, which engage your current and potential customers.
Things to remember:
In building loyalty and trust it is important to have customer permission before adding them to an email list. Spam is not a positive method and brands you and your company negatively.
Keep the messages personal and as customized as possible. This makes the customer feel you are taking the time to stay in touch, adding to the relationship.
Clearly indicate why you are contacting the customer, keep the information clear and simple and use the autoresponder to lead them to a capture page or website.
While you are building your online business, learn more about using Autoresponders, Bobby Freiler and How to Market Online Effectively.