Do you own a business that you would like to rank in the search engines locally? Given below are 3 powerful tips that you can use right away to work your way to the top.
This might be a surprise to you but bad reviews are really bad. The truth is that there is always room for improvement, no matter how hard you try to make your company perfect. So if the users see that a certain company has only positive reviews plastered all over, they might get suspicious and think some thing’s fishy. The result is that they could even look for a more reliable and trustworthy company. This just goes to show that you shouldn’t take bad reviews in a negative way. They are part of your business and you should treat them that way.
It is the perfect chance for you to make improvements to your services or products to keep your customers happy and it will also improve your reputation. Secondly, go ahead and upload relevant pictures about your business. Try to avoid thinking that no one will read your profile because that isn’t true, and you should put a little thought into what you say on your profile – you know the thing about “first impressions.” Yes, your pics are very important, and they need to help people have some feelings of trust in you.
It’s simply a matter of taking the time to ask your customers personally for a review. Of course, that doesn’t mean you have to go out and ask people face to face. You can plaster around a simple message such as “It would be great if you can give our business a short review on Google/Yahoo local/Bing.” You can post this request either in your emails, on your website or on your thank you page, which people see after signing up for a newsletter or getting in touch with you. Your business will get more customers in time because these reviews, no matter whether they are great, horrid or ugly, will increase the credibility of your business.
Another small detail is to include your address and contact info on each page of your site. What you’re doing is just helping people to quickly see your contact and location information. These are the kinds of small details that will help you.
You may know this, but we’ll mention it anyway – you can help with your exposure by getting involved in your local community in some way. There’s nothing like good press, as you know, and it can sometimes work very fast and effectively. For example, let’s say your business is only focused on customers from the US, so the most reliable way to go about it would be to join US based communities. This is something that helps, and you can think of it in terms of the little things that add up to a lot. This also helps in your efforts towards building trust with the search engines as more people visit your site. There’s a lot you can do in terms of local SEO and promoting your business, in general. If promoting your offline business works for your model, then it’s something that is just waiting for you to do.
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