It doesn’t so much matter what you choose to sell over the internet or how you choose to sell it; what matters the most is how well you are able to outshine your competition. You can do this with a unique selling position–the creation of which should never be ignored. There are lots of ways that a USP can help you: it gives you the ability to innovate and compete with yourself while simultaneously offering potential clients a reason to buy from you. It isn’t hard to come up with a USP–it’s easier than creating the product itself. Simply focus on what you like about your product and figure out a way to improve the stuff you don’t like as much.
Help Customers Save Money: Figuring out how to save money for others with your product will help you figure out your USP. This works in every niche (pretty much) and with just about every product. If your USP can convince your clients that your customers will save more money with you than with your competition, it’s the one you want to go with. Do not make the mistake of creating a cheap product, though: have some real balance.
The Money Back Guarantee – One way to establish your USP is by offering an exceptional guarantee for your product. You need to show your potential customers that you stand by your product and its effectiveness. If you back up your offer with a powerful guarantee, you’ll be reassuring customers that you truly believe in your product. If you see that one of your competitors offers a month long money back guarantee, you could raise the stakes and offer one for six months. Your potential customers will see from this that you really stand behind your product, and you’ll also be establishing a USP.
Offer Top Quality Customer Service – You may not realize this, but having prompt and truly helpful customer service can be your business’s USP. Many companies have built impressive reputations on the way they serve and respond to customers on a daily basis. There’s no better way to expand your business and have your present customers recommend you to others than to respond to questions and issues as quickly as you can. That’s why you should never skimp on offering the best customer service you can.
In summary, from the above article we can clearly come to understand how any online business, regardless of the niche, can identify their product’s USP and use it sell more, and grow. If you’re wondering what you should use as your product’s USP, and aren’t sure where to start, simply choose the feature that offers the largest advantage. You may want to alter or make improvements on your USP sometime, but work with what you have now.
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