A clean and healthy product image is fundamental in any business. Nobody in his right mind pays top dollar on a product brand with questions about its reputation. And if a brand is as notoriously flawed as a 1976 Ford Pinto, you cant sustain market patronage for long. You might as well put out a new brand to reclaim your reputation, once you’ve done it right the second time. In fact, its easy to understand why the Pinto name didn’t last more than a few years while a name like a Corolla has survived decades.
Your brand reputation not only guarantees respect from your market, which eventually translates to revenues. More than this, when the going gets tough and low sales leads your company being bought out by a competitor, your brand reputation can net you a windfall. That became clear when HP bought the Palm brand of cell phones for $1.2 billion, or when Tata Motors bought Jaguar and Land Rover from Ford for $2.3 billion. But can you find a buyer for a company whose brands have little or no sales? Chances are, you wont find anyone.
Nowadays, just being on the net can give you as much money or even more compared to just being a traditional brick and mortar business. While it’s easy for a global audience to contact you, your reputation online could be under constant attack by all sorts of gossip, damaging rumors, and damaging reviews.
You could ignore these which can go away if these are just one or two isolated ramblings. But if the slander and libel consistently throws a bad light at your brandespecially if left unchecked and unmanaged–you risk getting a thoroughly damaged reputation that could cost the business its lifeline.
You could file lawsuits against these offending sites but legal recourse only attempts to compensate you for the damage if you win the case. And that’s the problem in a nutshell since businesses don’t really want to be compensated for any damage done to their brand reputation. Because such compensation will never reverse the damage done. You can win your case in court, but you lose the war in protecting you reputation.
This is the main reason why corporations who have lots of stake make sure that they invest in brand protection. They employ experts who know how to manage online reputation like the back of their hand. Some firms will attempt to do this on their own, however they soon discover themselves in foreign waters and hire professionals to handle it anyway. What do these people do? They make sure to keep all the unfavorable content out of sight.
That’s what it means to manage online reputation nipping the bud before it grows. SEO techniques can easily overwhelm offensive sites to bring them 5, 10 or more pages down a search engine result where nobody bothers to look, effectively dousing cold water into any defamation slander they contain, long before any damage can start eating away at your reputation.
What does online reputation management mean? It is really all about safeguarding you and your brand. The earliest time that you can detect and do something about the negative online content about your brand floating around the web, the better. Hire search engine optimization experts who are expert at manage online reputation repair services help you with reputation management.
Get your no-obligation defamation defense repair analysis by calling: (800) 825-9500. Stop by Top-Dog.org where you can find out all about our powerful sue for defamation reputation repair services.